While the majority of communication between people is non-verbal, there are words that can greatly impact your motivation and communication messages to your players. Effective language is more than just the words themselves. There is a style that goes hand in hand with the substance.
How you speak determines how you will be received and perceived. You want as many of your words to be both remembered and internalized as possible.
Here are 7 words and phrases that can cut to the heart of your players' fundamental beliefs and values:
1| Imagine: The word evokes something different for each person who hears it. The word imagine has the potential to create and personalize an appeal that is individualized based on the dreams and desires of the person who hears it.
2| Accountability: We all want those who aren’t doing what they are supposed to be held accountable. The same goes for sports teams.
3| Results and ‘can do’ spirit: When athletes buy into what you are selling them so to speak, they expect a tangible benefit: results. If results are the goal, the "can do" spirit is what it will take to get any team there.
4| Innovation: The word immediately calls to mind pictures of the future.
5| Renew, revitalize, restore, rekindle, rejuvenate: The so-called “re” words are very powerful because they take the best elements of ideas from the past and apply them to the present and future. These words are perfect for a coach who may be taking over a program with great tradition that has fallen on hard times.
6| Invested or investment: You all the know the term “all in” from poker. Investment suggests you are totally committed to the team.
7| A culture of...: You can fill in the blank here as to what type of team culture you want to create. Repeat it often. Example: We want a team culture that rewards effort, intensity, focus and self-sacrifice.
Excerpted from the book “Words that Work” by Dr. Frank Luntz