Mark Rosen of the University of Michigan talks about attracting people of honorable character to his program: coaching staff, strength and conditioning staff, players and support staff. Rosen teaches his team to distinguish between "emotional-based decisions" vs. "character-based decisions," and how to think honorably about the outcomes of a particular decision.
Talent vs. hard work: one is a scapegoat, the other can produce talent. Rosen teaches his players that hard work and integrity can always outperform the fallacy of "talent" that many players believe they can scrape by with.