Summary
We are looking for a marketing professional to help lead the formation, strategy and execution of our Company’s digital marketing efforts. We operate multiple online platforms serving coaches and athletes in a variety of sports. This position is responsible for leading the marketing of our platforms in the stages of initial launch and optimization. The primary focus is building and scaling subscription services.
The right candidate is forward-thinking, collaborative and capable of building and executing strategic marketing plans. You will be leading the efforts to establish progressive systems and marketing practices, working closely with internal and external personnel. We are looking for someone who has multiple years of proven work in digital marketing, either with some experience in leading a team or the capacity to step into a leadership role and thrive.
Duties and Responsibilities
- Build digital marketing strategies based focused on traffic growth, contact acquisition and customer conversion
- Oversee all owned and earned marketing channels, including website, emails and social media
- Build an inbound marketing infrastructure and key workflows
- Coordinate SEO-centric content development
- Develop campaigns to create and maintain high levels of customer interaction, acquisition and retention
- Help establish analytics and reporting systems, tracking ROI and KPI’s
- Prepare and manage an annual marketing budget
- Evaluate the competitive landscape and identify opportunities/key differentiators
- Stay up-to-date with digital technology developments
Qualifications
- Bachelor’s degree in Marketing, Media, Advertising or related field
- 2+ years of experience in designing and implementing successful digital marketing campaigns, preferably encompassing subscription services
- Strong understanding of all current digital marketing channels
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Experience with email marketing and social media management platforms
- Familiarity with web design and WordPress systems
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
About Us
Founded in 2011, Total Sports is the owner and operator of The Art of Coaching (AOC) properties, including AOC Volleyball, AOC Softball, AOC Football and The Art of Pickleball. Our platform offers unsurpassed online content to coaches and players. In addition, AOC conducts a series of coaching clinics and player camps across North America that have become the gold standard in sports coaching education.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Apply
Please email resume and cover letter to careers@theartofcoaching.com, noting the job title in the subject line of your message.
